Pricing & Margin Calculator
Cost ÷ (1 − target margin) = required price.
—
Enter inputs to calculate
About this calculator
Free pricing and margin calculator: enter your unit cost and target gross margin percentage — get the price you need to charge plus your profit per unit, markup percentage, and margin-to-markup conversion. Handles common founder confusion between margin (% of price) and markup (% of cost) by showing both side-by-side. Ideal for pricing a new SKU, setting reseller pricing, or sanity-checking a competitor's gross margin claim.
Want this metric in context, not in isolation?
The Unbuilt Lab app runs your idea through a 6-document Blueprint Pack — and the Prd doc covers Pricing & Margin Calculator against your specific market data, competitors, and unit-economics targets. Not a generic calculator: tailored analysis.