Explore for free. Pay to build.
Scan, read and score unlimited ideas free, forever. When you're ready to build, add Blueprint Packs — build-ready research dossiers — and the Industry Atlas as monthly credits or a one-time pack. Every purchase happens in the app.
Free
Explore and score unlimited ideas — pay only when you're ready to build.
- Idea Reports
- Signal Radar
- Validate Score
No Blueprint Packs or Industry Atlas — add them with an On-Demand pack or a plan.
Indie
For the solo builder validating a first idea.
- Idea Reports
- Signal Radar
- Validate Score
- 3 Blueprint PacksFind New Idea + Validate My Idea — one shared pool
- 3 Industry Atlas reports
- Save & Compare
- Full search history
- One-click PDF export
Secure checkout by Lemon Squeezy · cancel any time
Founder
For the founder building in earnest.
- Idea Reports
- Signal Radar
- Validate Score
- 6 Blueprint Packs
- 6 Industry Atlas reports
- Save & Compare
- History
- PDF export
Secure checkout by Lemon Squeezy · cancel any time
Studio
For teams and serial builders shipping at volume.
- Idea Reports
- Signal Radar
- Validate Score
- 10 Blueprint Packs
- 10 Industry Atlas reports
- Save & Compare
- History
- PDF export
Secure checkout by Lemon Squeezy · cancel any time
Plans & packs are purchased on this website. Manage or cancel anytime from your account. Payments are processed securely by Lemon Squeezy, our Merchant of Record. Unused plan credits roll over while your subscription is active (up to 3 months); On-Demand credits never expire. A Blueprint Pack is a build-ready research dossier, not a guarantee of viability.
Not ready for a plan? Buy credits once.
One-time packs — no subscription, no renewal. Bought in the app.
On-Demand
credits never expire · stack with any plan · buy anytime
- Idea Reports
- Signal Radar
- Validate Score
- 2 Blueprint Packs
- 1 Industry Atlas
One-time · credits never expire
Fair questions.
What exactly is a Blueprint Pack?
A build-ready research dossier for one specific idea: a 7-document PDF — Market & Opportunity Report, Opportunity Brief (risks, experiments, TAM/SAM/SOM, 30/60/90 validation roadmap), PRD, Technical Architecture, Go-To-Market, Execution Roadmap, and an AI Build Prompt (a ready-to-paste master prompt for AI coding agents). It's rigorous research to inform your own customer validation — not a guarantee the idea will work. See free samples →
What do I get for free?
Unlimited Idea Reports, Signal Radar and the Validate Score — free, forever, no card required. Blueprint Packs and the Industry Atlas are the only paid pieces; add them with a plan's monthly credits or an On-Demand pack.
Do credits roll over?
Plan credits roll over while your subscription stays active, up to 3 months' worth. On-Demand credits never expire and stack on top of any plan. Anything you've already unlocked stays readable forever.
How do I buy — and how do refunds work?
Plans and packs are purchased on this website; payments are processed securely by Lemon Squeezy, our Merchant of Record. Manage, upgrade or cancel from your account. Refunds follow our Refund Policy — full refund within 7 days if unused. Generated Blueprints are non-refundable once the research has run; failed generations are re-processed free.
Are the ideas validated?
No — and anyone who tells you otherwise is overpromising. Unbuilt Lab surfaces and scores opportunities from real public demand signals; the Blueprint gives you the exact experiments to validate with real customers. The research is ours, the validation is yours.
Earn with Unbuilt Lab instead?
Our affiliate program pays up to 50% commission on a referral's first payment — subscriptions and On-Demand packs. The rate tracks whatever discount is live, so it is highest when they pay full price.
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