FAQs
8 pieces published. Free, no signup, no email gate.
How Much Should I Price My SaaS? (2026 Pricing Benchmarks)
How to price your SaaS in 2026: find 5 direct competitors, take the median, price your middle tier within 20% of that median. Includes benchmarks across 6 verticals, 3-tier template, and the $97 anchor mistake.…
Read →How Do I Find My First 10 Customers? (4 Tactics That Actually Work)
Find your first 10 customers in 38 days with 4 tactics running in parallel: targeted cold outreach, community presence, partnership intros, founder-built content. Conversion benchmarks + 30-day execution plan.…
Read →When Should I Raise Funding for My Startup? (Decision Framework + 6 Questions)
When to raise funding: only when capital is the bottleneck, not focus. Six diagnostic questions, the 3 business shapes that need VC, the 3 that should bootstrap, and the hybrid path most founders miss.…
Read →What is Product-Market Fit and How Do I Measure It? (The Sean Ellis Test + 5 Operational Signals)
Product-market fit (PMF) explained: definition, the Sean Ellis test (40%+ 'very disappointed' threshold), 5 operational signals to watch, why most founders are wrong about whether they have PMF, and how to act on PMF sig…
Read →What's a Good Conversion Rate for a SaaS Landing Page? (2026 Benchmarks)
Good SaaS landing page conversion rates by action and traffic source — 3-5% to email signup, 1-3% to free trial, 0.5-2% to paid trial. Why the headline drives 80% of variance. Cold vs warm traffic benchmarks.…
Read →Should I have a co-founder?
Should you have a co-founder? Yes if you can find someone whose skills complement yours and whose values align — co-founded startups raise more, ship faster. Solo founder is fine for productised services and indie-SaaS.…
Read →What is an ICP (Ideal Customer Profile)?
An ICP (Ideal Customer Profile) is the specific company or person archetype your product fits best. ICP differs from buyer persona — it's about fit, not who they are.…
Read →What's the difference between ARR and MRR?
ARR (Annual Recurring Revenue) is MRR × 12. ARR is used in pitch decks and investor reporting; MRR is used in month-over-month operational tracking. Both exclude one-time fees.…
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