Help & Support

Unbuilt Lab is an AI-powered startup opportunity scanner that helps entrepreneurs discover evidence-backed startup opportunities. We scan 12+ rich and trusted public data sources to find real gaps in the market, then score each opportunity across six dimensions. The Reports and Blueprints we produce are research artifacts and a rigorous funnel input for your own customer validation — they are not a guarantee of viability or success.

No. We do not validate ideas on your behalf. What we do is surface opportunities grounded in real demand signals from 12+ public sources, score them across six dimensions, and package them into a Blueprint that includes the 5 customer-discovery experiments and 30/60/90 validation roadmap you should run next. Validation in the formal sense — talking to ~10 prospects using The Mom Test method, running a paid pre-order test, getting commitments of time/reputation/money — is work that only you can do. Treat our scores as directional and the Blueprint as a starting point, not as proof.

Because validation, in the rigorous sense used by frameworks like Christensen’s Jobs-to-be-Done, Ulwick’s Outcome-Driven Innovation, Steve Blank’s Customer Development, and Fitzpatrick’s Mom Test, requires evidence from real prospects in your specific market — commitments, pre-orders, paid pilots. We can surface and score the opportunity from public data, but we cannot stand in for the customer conversations that constitute validation. Calling ourselves a validation service would overpromise. Calling ourselves an evidence-backed opportunity-discovery funnel is honest, and turns out to be the most valuable position we can occupy in your workflow.

Each idea is scored on six dimensions: demand, market gap, trend, competition, monetization, and feasibility. Scores range from 0-100, with 70+ being strong opportunities, 40-69 fair, and below 40 weak. The overall Idea Score is a calibrated composite of the six dimensions — treat it as directional, not absolute.

An Idea Report is the full breakdown of a single idea — the 6-dimension scores with reasoning, evidence quotes, competitor landscape, market signals, and directional recommendations. It unlocks instantly in your dashboard. A Blueprint Pack is a separate, deeper 7-document PDF you commission for one specific idea: Market & Opportunity Report, Opportunity Brief (risks, customer-discovery experiments, comparables, TAM/SAM/SOM, kill criteria, validation roadmap), PRD, Technical Architecture, Go-To-Market, Execution Roadmap, and an AI Build Prompt. The Idea Report helps you decide whether the opportunity is worth taking into validation; the Blueprint Pack is the supporting dossier that helps you run that validation and, if it works, build.

Free users can browse the entire idea catalog, see titles, score teasers, and the top niches each idea covers. Unlocking the full Idea Report (with all 6-dimension reasoning, competitor list, evidence, and recommendations) requires a paid plan or an On-Demand pack. Blueprint Packs are paid only.

Every plan — including the free tier — keeps Idea Reports, Signal Radar and the Validate Score free and unlimited. Credits are spent only on Blueprint Packs and the Industry Atlas: Indie ($19.99/mo) 3 + 3 per month, Founder ($39.99/mo) 6 + 6, Studio ($59.99/mo) 10 + 10. Annual plans available ($239.99 / $479.99 / $719.99). Unused plan credits roll over while your subscription stays active, up to 3 months’ worth.

Yes. The On-Demand ($14.99) option is a one-time purchase that grants 2 Blueprint Packs + 1 Industry Atlas. You can buy it as many times as you want, and credits from On-Demand never expire.

Unused plan credits roll over while your subscription stays active, up to 3 months’ worth. If it lapses they are held for 30 days and restored if you resubscribe, then forfeited. On-Demand credits never expire — buy them whenever, use them whenever. Idea Reports you have already unlocked stay accessible forever, regardless of plan status.

The Blueprint Pack is a 7-document PDF generated for a specific idea: Market & Opportunity Report, Opportunity Brief, Product Requirements (PRD), Technical Architecture, Go-To-Market strategy, Project Execution Roadmap, and an AI Build Prompt. Delivered in-app and emailed within a few minutes. The Blueprint is a supporting research dossier, not a guarantee of market viability.

The Opportunity Brief is the second document in every Blueprint Pack. It includes a risk register ranked by severity, an opportunity register, comparable companies (winners and failed startups), TAM/SAM/SOM market sizing, five customer-discovery experiments you can run this week, a distribution channel ranking, a 30/60/90-day validation roadmap, kill criteria, a drop-in cold-outreach script, and landing-page copy — plus a suggested Build / Pivot / Pass decision framework. The experiments in this document are how you actually validate the idea; we provide the plan, your customers provide the conviction.

Yes. Open Validate My Idea from the menu. Fill in the form — your idea description, niche, customer, problem, and a few hypotheses. The same scoring and Blueprint Pack pipeline runs on it, and the deliverable lands in your account and inbox within a few minutes. This consumes one Blueprint bundle credit (from your subscription or On-Demand pack). Same caveat applies: this produces a research dossier and an experiment plan, not a guarantee — the customer-discovery work is still yours to run.

If you request a Blueprint Pack for an idea that has been generated before, you get it instantly — sent to your email and saved to your account — without the usual wait. Your bundle credit is still used (the deliverable is the same value to you), but you skip the wait.

Our scanners run on a scheduled basis. When new data comes in, existing idea scores get updated and new ideas are generated. Enable notifications to be alerted when high-scoring ideas matching your criteria appear.

Yes. You receive a summary push twice a day (morning and evening) with the count of new ideas matching your preferences — never one push per idea. You also get a push when a Blueprint Pack is ready and when a search you started finishes. Open Profile → Notification Settings to toggle push on/off, set a minimum score threshold, and pick which niches or product types to be alerted about. You'll still get them by email even when you're not signed in.

Yes, you can cancel anytime from your account settings. Your access continues until the end of your current billing period. Unused plan credits roll over while the subscription is active; on cancellation they are held for 30 days in case you resubscribe, then forfeited. On-Demand credits are unaffected — they never expire.

Every purchase — monthly plan, annual plan or On-Demand pack — is refundable in full within 7 days if unused, meaning no Blueprint Pack and no Industry Atlas has been generated since that purchase. Idea Reports, Signal Radar and the Validate Score are free and unlimited, so browsing them never affects eligibility. Once a Blueprint Pack or Industry Atlas has been generated the compute is spent and that purchase is final. If a generation fails on our side the credit returns to your account automatically. Requests: hello@unbuiltlab.com. Where local consumer law gives you a longer right of withdrawal, that law applies.

Upgrades take effect immediately — your unused credits move to the new plan, and the time you already paid for is converted into extra days on it, so nothing is lost. Downgrades take effect when your current plan ends; you keep everything until then, and you can cancel a scheduled downgrade any time before it lands. You can hold one plan and one scheduled change at a time.

The credit returns to your account automatically so you can run it again — that is the remedy for a failed generation rather than a cash refund, because the compute is spent either way. If a report generated but the email never arrived, it is still under Downloads in your account. Email delivery is a convenience, not a guarantee.

Yes — you can use everything we generate for any lawful purpose, including building and selling the product and sharing it with co-founders or investors. We take no equity, royalty or revenue share, and never claim ownership of the business you build. Ideas you submit to Validate My Idea stay yours: we don’t publish them, show them to other users, or train our models on them.

Yes. Open Profile → Delete Account. We send a confirmation email — you have 30 days to click the restore link in that email if you change your mind, after which everything (saved ideas, Blueprint Packs, credits, profile) is permanently removed. During the 30 days the account is invisible to you (login is blocked), but the link will bring it back instantly. If your 30-day window has expired and you try to log in, sign up again with the same email — we will let you start fresh.

Tap the “Save Idea” button on any idea detail page. Saved ideas appear in your Saved tab where you can select two ideas to compare side by side. You can also tag ideas with statuses like Exploring, Building, Maybe Later, or Archived.

If your search criteria is very specific, it may take a few minutes to gather and score relevant data. You can leave the screen — we’ll send a push notification when your results are ready. If it’s been more than 5 minutes, try broadening your niche or target audience.

Email us at hello@unbuiltlab.com from the same address tied to your account. We respond within 24 hours. Include your account email, what you tried, and what you expected — that gets us to a fix faster.